Google Analytics
Google Analytics (www.google.com/analytics/) is in a class by itself. It offers substantially more functionality than the basic tools above, but is free
If you find you're running into substantial limitations with Google Analytics, and you're ready to invest in a more predicable and powerful package, there are plenty of available options.
ClickTracks (www.clicktracks.com).
ClickTracks offers solid mid-priced to top-end analytics packages targeted toward non-technical marketing folks. Both an online version (similar to Google Analytics; you add a piece of code to your site and view the reports online) or an installed version (on your Web server) are available. ClickTracks is easy to use and offers many options for on-the-fly analysis of what different types of visitors are viewing on your site.
WebTrends (www.webtrends.com).
detailed data-mining features, including segmentation, click paths, conversion reporting, and a number of predictions and alert functionalities (for instance, you can be notified if your site reaches a certain level of traffic). Several of the experts we consulted with report that WebTrends is harder to use than others in this category, especially for non-technical staff. Their customer service, however, is easy to reach and helpful.
WebSideStory HBX Analytics (www.websidestory.com).
widely regarded as one of the most powerful and usable hosted analytics solutions, appropriate for complex and highly trafficed Web sites.
Omniture's SiteCatalyst (www.omniture.com).
It offers powerful segmentation and data-mining features that integrate with the tools's other functions, like email campaigns and site search.
http://www.idealware.org/articles/fgt_web_analytics.php
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