Week 10 Other forms of web marketing

Some of the popular forms include: Contextual advertising:
Contextual advertising is one of the most popular forms of search advertising. Contextual advertising entails the placement of ads on web pages, whose content match with the content displayed on the website.

PPC [Pay-Per-Click]:
The URL gets listed only when the keywords typed in by the user matches with those selected by the advertiser.

Affiliate Marketing:
Basically, the affiliate has to display a banner, products or URLs of the advertiser on its website. The commission can be paid on cost-per-click, cost-per-sale, cost-per-lead basis.

Rich Media Advertising:
Rich Media Advertising refers to the use of streaming audio and video as well as applets for the promotion of the website. The audio or video placed on a web page offers interactivity to the viewers.

RSS:
RSS stands for Really Simple Syndication. If a web surfer chooses a RSS option for a particular website, he will be able to keep abreast of the latest content that is being uploaded on a website. RSS is also being popularly used by the advertisers to inform the customers about the latest discounts, bargains and offers.

Blogging:
allows them to slip the information about the likely new launches in a rather stealth manner. Businesses are also exploring the option of sponsoring a blog, which shares its synergies with the products and services of the company. Many business entities are also going in for getting their ads displayed on blogs.

Viral Marketing:
A friend reads an interesting offer, article or informative write-up and informs his friend. This friend then forwards, the same to his friend and the chain continues; thus, acting like a virus. Experts have noticed that the spread of information is faster if there are some freebies, discounts or special offers up for grabs.

Search Engine Optimization:
Search Engine Optimization is tweaking the site to enhance the rankings obtained by it on the search engines. It involves processes such as optimizing the content with a proper set of keywords or key phrases as well as making the site navigation structure much more friendly to users. It also includes taking small but vital steps such as getting linked to sites having higher page ranks, submission of sites to directories etc.

Podcasting:
Podcasts can be used for the purpose of information dissemination. This form of Internet advertising entails the insertion of audio clips in the audio files that are available for listening. The biggest advantage of podcasting is that it allows one to target niche audience.

Behavioral advertising:
If a web surfer frequently visits sports section or sports site, then under behavioral advertising, he will mostly witness ads that are related to sports. So, even if he is surfing the net to buy that occasional pizza, he will be able to view sports ads. Thus, under behavioral advertising, the content of the site becomes irrelevant and the ads shown to a visitor are purely related to his past surfing habits.

Mobile marketing:
Under mobile marketing, the target audience is usually sent a SMS or a MMS to inform about the latest product or services that might be of interest to them.

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